A lead replies — the CRM card updates and a task lands on a rep
As soon as a lead is marked as replied in Google Sheets, the scenario updates their card in ActiveCampaign, creates a follow-up task in Invoice Ninja, and then marks the row to show it all landed.
A reply doesn't just sit there as a spreadsheet row
The ActiveCampaign contact card updates itself
A follow-up task lands on a rep in Invoice Ninja
The sheet shows you the sync actually went through