Early warning for a reputation crisis

Every ten minutes the scenario tracks brand mentions across social media and news, rates the tone and — on a spike of negativity — raises the alarm and opens a ticket.

  • Social, forums and news in one monitor
  • AI rates the tone and catches a negativity spike
  • Alarm goes to messenger, email and tickets at once
  • Checks every ten minutes, around the clock
X (Formerly Twitter)RedditNewsAPI
Set it up for yourselfScriptera

How it works

To connect Slack and Gmail, you don't need a developer: a ready-made scenario links them in minutes.

  1. Starts when: Every 10 Minutes
  2. Then: Monitor Twitter/X
  3. Then: Normalize Data Format
  4. Check: Remove Duplicates
  5. Check: Merge Platform Data
  6. Then: Track Analyzed Mentions
  7. Then: API Rate Limiter
  8. Check: Only New Mentions
  9. Then: AI Sentiment Analysis Engine
  10. Then: Calculate Trend Baseline
  11. Check: Filter Crisis Triggers
  12. If yes: Aggregate Crisis Data
  13. Then: Generate Crisis Brief
  14. Then: Alert Crisis Team - Slack
  15. Then: Alert Crisis Team - Email
  16. Then: Create JIRA Crisis Ticket
  17. Then: Log Crisis Event
  18. Then: Log Routine Monitoring
  19. Then: Monitor Reddit
  20. Then: Monitor News & Blogs

You can launch this Slack + Gmail integration in Scriptera: describe the task in plain words — the scenario is built, launched and monitored for you.

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