The next step, chosen per customer

The scenario gathers the customer's history, an AI works out their stage and picks the step: an email via Gmail, a message via enkod, or an ad in Google Ads.

  • Not a blast — a step per customer
  • Email, texts and ads in one scenario
  • The whole history taken into account
  • The result of every step is logged
Webhook
Set it up for yourselfScriptera

How it works

To pass leads from Gmail to enkod automatically, use a ready-made scenario — no manual copying, no lost leads.

  1. Starts when: Touchpoint Event Webhook
  2. Then: Workflow Configuration
  3. Then: Fetch CRM Data
  4. Check: Merge Customer Data
  5. Then: Customer State Builder AI
  6. Check: Journey Stage Router
  7. If yes: Journey Optimizer AI
  8. Check: Action Type Router
  9. If yes: Send Email Campaign
  10. Then: Log Performance Metrics
  11. If no: Send SMS Campaign
  12. If no: Create Retargeting Campaign
  13. Then: Save Customer State to Database
  14. Then: Fetch Email History
  15. Then: Fetch Chat History
  16. Then: Fetch Purchase History
  17. Starts when: Journey Optimization Schedule
  18. Then: Fetch Performance Data
  19. Then: Aggregate Journey Results
  20. Then: Update Customer State
  21. Then: OpenAI Model - State Builder
  22. Then: Customer State Schema
  23. Then: OpenAI Model - Optimizer
  24. Then: Journey Action Schema

You can launch this Gmail + enkod integration in Scriptera: describe the task in plain words — the scenario is built, launched and monitored for you.

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