Website leads — enrichment, scoring and routing to CRM

The scenario catches a lead, enriches it with company data, scores it and routes hot ones to sales, warm ones to marketing.

  • Lead capture from any form
  • Enrichment with person and company data
  • A priority score for every lead
  • Hot to sales, warm to marketing
Webhook
Set it up for yourselfScriptera

How it works

To pass leads from Pipedrive to amoCrm automatically, use a ready-made scenario — no manual copying, no lost leads.

  1. Starts when: Lead Capture Webhook
  2. Check: Validate Lead Data
  3. If yes: Enrich with Clearbit
  4. Check: Merge Enrichment Data
  5. Then: Calculate Lead Score
  6. Check: Route by Qualification
  7. If yes: Create HubSpot Contact
  8. If yes: Notify Sales Team - High Priority
  9. If no: Create HubSpot Contact - Medium
  10. If no: Notify Marketing - Medium Priority
  11. If yes: Enrich with Apollo

You can launch this Pipedrive + amoCrm integration in Scriptera: describe the task in plain words — the scenario is built, launched and monitored for you.

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